PACKAGING DESIGN || TALKING RAIN SPARKLING WATER

 

Knowing that Talking Rain Sparkling Water (TRSW) is recognized as a classic staple of the Pacific Northwest— living and priding itself on authenticity—I knew I had a big challenge ahead of me. I knew that it had to be an evolution of what we currently had and not a revolution. Though consumers love TRSW, the design felt outdated and a bit private label-ish.

The idea behind the watercolor concept is to communicate a fun, energetic, simple, and clean brand, while reminding the consumer that it’s also a healthier alternative to soda. Additionally, I proposed the idea of using hand-drawn fruits to better communicate the flavor. The fruits, along with the watercolor swash help reinforce the flavors on the can. This was crucial as it made it easier for consumers to quickly identify their favorite flavors and lessen confusion on shelf.

 

The new look is approachable and communicates a natural beverage that is flavorful, fizzy, and healthy; ready to be sipped anytime of the day!


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