When I was first asked to work on this project, I was really ecstatic because their story is truly awesome! As stated on their website "the water is bottled at source from a pure and pristine underground moving stream aquifer, which is about 400 feet below the surface, located at the foothills of the Shivalik range in the Himalayas".
Once I heard their story, I knew exactly what the look and feel of the campaign had to be: MAJESTIC, BREATHTAKING, PRISTINE, and BOLD. The strategic thinking was to evoke the sense that you are actually at the top of the mountain taking in the breathtaking beauty of the Himalayas ready to sip its water. The misty white clouds reinforce the refreshing and pristine taste of this delicious natural mineral water. The challenge throughout the project was to make it feel premium, not too polarizing to men and removing the stigma of the water's origin.
The look and feel of the campaign was ready for its debut in the United States with the assets applied to booths, large scale printing, table tops, posters, and POS.