PACKAGING DESIGN || TALKING RAIN SPARKLING WATER

 

Knowing that Talking Rain Sparkling Water (TRSW) is recognized as a classic staple of the Pacific Northwest— living and priding itself on authenticity—I knew I had a big challenge ahead of me. I knew that it had to be an evolution of what we currently had and not a revolution. Though consumers love TRSW, the design felt outdated and a bit private label-ish.

The idea behind the watercolor concept is to communicate a fun, energetic, simple, and clean brand, while reminding the consumer that it’s also a healthier alternative to soda. Additionally, I proposed the idea of using hand-drawn fruits to better communicate the flavor. The fruits, along with the watercolor swash help reinforce the flavors on the can. This was crucial as it made it easier for consumers to quickly identify their favorite flavors and lessen confusion on shelf.

 

The new look is approachable and communicates a natural beverage that is flavorful, fizzy, and healthy; ready to be sipped anytime of the day!


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BRANDING & PACKAGING DESIGN || GREEN MOUNTAIN COFFEE

 

The approach for Green Mountain Coffee (GMC) rebranding and packaging design concept for my class project was to communicate the company's organic coffee and their goal of protecting the environment by incorporating sustainable coffee bags, hand-rendered illustrations, and earth-tone colors. Made out of sturdy cloth, these reusable coffee bags promote sustainability and waste reduction to consumers. Furthermore, by reusing the coffee bags, and having a longer staying power in homes, consumers also learn to trust Green Mountain Coffee as an environmentally-friendly household name.

The final rebranding concept of Green Mountain Coffee included a logo, stationery, coffee bag and K-cup illustrations, packaging design, and an updated color palette.

* Student AAF Gold ADDY Award & Best of Show

*Typeface credits: Homestead by Luke Lisi (Lost Type Co-op) & Static Bold by Astronaut Design

 

 
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PACKAGING DESIGN || SEATTLE SEAHAWKS

 

When Sparkling ICE became the official sparkling water of the Seattle Seahawks, I was tasked to come up with 2 new labels for the 2-liter sparkling waters sold in Washington State. The approach was to leverage both brands without compromising one or the other while keeping the design bold, clean, and exciting for the fans (12's). The idea was also to use both color palettes of the Seahawks to help differentiate the flavors. The blue and gray was used for the Natural flavor as it doesn't use any lime-green, but instead uses a light blue which helped communicate a 'natural' flavor. The blue and lime-green color palette was used for the lemon lime flavor as the green color helped communicate the lemon flavor. The look was also extended to include window clings, case cards, ads, and several other POS.

The final step was to ensure the labels came off the press as best as they could (see photos). 

 

 

SEA-HAWKS! SEA-HAWKS!


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LOUDER! HARDER!


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CAMPAIGN || STUCK IN MY HEAD

 

Description under construction...

 

 
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CAMPAIGN || NO TOUCHY!

 

The No Touchy! Campaign is a school project for one of my graduate classes. The objective for this project was to come up with a topic of investigation that I felt needed attention, but most importantly a topic that mattered. My final topic was prevention of child abuse. The final project included a set of 4 teacher lessons, 3 DVD's, follow-along workbooks, stickers, and a certificate of completion. 

*Photo credit: Kevin Stanchfield, Philippe Put, Brian, & Zweirad-Industrie

 

 
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CAMPAIGN || NCAA & CENTRAL WASHINGTON UNIVERSITY

 

Description under construction....

 

 
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TYPOGRAPHY || EXPERIMENTAL

 

Description under construction...

 

 

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WATCH ME IN ACTION BELOW WITH COFFEE GROUNDS!


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CAMPAIGN || HIMALAYAN WATER

 

When I was first asked to work on this project, I was really ecstatic because their story is truly awesome! As stated on their website "the water is bottled at source from a pure and pristine underground moving stream aquifer, which is about 400 feet below the surface, located at the foothills of the Shivalik range in the Himalayas". 

Once I heard their story, I knew exactly what the look and feel of the campaign had to be: MAJESTIC, BREATHTAKING, PRISTINE, and BOLD. The strategic thinking was to evoke the sense that you are actually at the top of the mountain taking in the breathtaking beauty of the Himalayas ready to sip its water. The misty white clouds reinforce the refreshing and pristine taste of this delicious natural mineral water. The challenge throughout the project was to make it feel premium, not too polarizing to men and removing the stigma of the water's origin.

The look and feel of the campaign was ready for its debut in the United States with the assets applied to booths, large scale printing, table tops, posters, and POS.

 

 
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