BRANDING & PACKAGING DESIGN || GREEN MOUNTAIN COFFEE

 

The approach for Green Mountain Coffee (GMC) rebranding and packaging design concept for my class project was to communicate the company's organic coffee and their goal of protecting the environment by incorporating sustainable coffee bags, hand-rendered illustrations, and earth-tone colors. Made out of sturdy cloth, these reusable coffee bags promote sustainability and waste reduction to consumers. Furthermore, by reusing the coffee bags, and having a longer staying power in homes, consumers also learn to trust Green Mountain Coffee as an environmentally-friendly household name.

The final rebranding concept of Green Mountain Coffee included a logo, stationery, coffee bag and K-cup illustrations, packaging design, and an updated color palette.

* Student AAF Gold ADDY Award & Best of Show

*Typeface credits: Homestead by Luke Lisi (Lost Type Co-op) & Static Bold by Astronaut Design

 

 
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