Knowing that Talking Rain Sparkling Water (TRSW) is recognized as a classic staple of the Pacific Northwest— living and priding itself on authenticity—I knew I had a big challenge ahead of me. I knew that it had to be an evolution of what we currently had and not a revolution. Though consumers love TRSW, the design felt outdated and a bit private label-ish.
The idea behind the watercolor concept is to communicate a fun, energetic, simple, and clean brand, while reminding the consumer that it’s also a healthier alternative to soda. Additionally, I proposed the idea of using hand-drawn fruits to better communicate the flavor. The fruits, along with the watercolor swash help reinforce the flavors on the can. This was crucial as it made it easier for consumers to quickly identify their favorite flavors and lessen confusion on shelf. The new look is approachable and communicates a natural beverage that is FLAVORFUL, FIZZY, and HEALTHY; ready to be sipped anytime of the day!
Lead Designer: Dalila Copeland Associate Brand Manager: Andre Gutierrez
A new menswear company was about to step into the limelight. Their brand was all about daring and hunger, ideas that are not commonly associated with “apprentice,” but are vital to being one.
A Berlin Guide
Concierge, a travel agency startup, hired me to design their Berlin guide. It was a very small map that was meant to fold and fit in your back pocket.